ABSTRACT
This study examined the Exploring the Impacts of Social Media Trends on Students Behavior and Fashion Choices, from students at Nasugbu East Senior High School. Descriptive studies was used in the study to explain its overall conclusions. The sample population for this study consists of five (5) G11 HUMSS students. Most participants will probably enroll in the HUMSS Strand of Senior High School. The conclusion implies that the most significant impacts of social media trends on students' behavior and fashion choices to a career is their interest.
Participants revealed that the primary impacts of social media, pursuing of what we suit, perceive positive and negative effects of students on their fashion preference and purchasing decision. The challenge in fashion preference is when you don't have enough money to buy what you want to dress. Moreover, the researchers recommended that schools should offer extra help and resources for students to know the benefits of social media trends in HUMSS like model show.
Moreover, schools should give freedom for students to suit whatever they want but also know the limitations of that dress. And also schools give opportunities for students to explore more about fashion.
Keywords: Impacts, Limitations, Fashions, Purchasing
Chapter 1
THE PROBLEM AND ITS BACKGROUND
Introduction
The widespread influence of social media on adolescents is undeniable, shaping not only their social interaction but also their fashion choices and overall behavior. This research explores the multifaceted impact of rapidly evolving social media trends on students’ behavior and fashion preferences, examining how platforms like TikTok, Instagram, and YouTube contribute to the adoption of specific styles, trends, and even behavioral norms within the students’ population.
According to Ali et. al. (2023), the impact of social media advertisements, specifically fashion ads on Facebook and Instagram, promotes fashion sense among university students. The findings showed a significant positive association between exposure to fashion ads on social media and participants’ fashion sense, purchasing behavior, and fashion exposure.
In addition, Rahim et. al (2024), indicated that fashion influences lifestyle and has an impact on all stages of life. Fashion also reflects an individual’s personality, allowing them to express themselves through the style of their clothing. Fashion is not merely a superficial expression but a powerful tool for self-presentation and societal interaction. Understanding the interaction of style and effectiveness within the confines of dress codes.
Nasugbu East Senior High School (NESHS) is one of the schools that can be seen here where almost all students apply the trends they see or know, especially when it comes to style.
To explore the impact of social media trends on student behavior and fashion choice, the researchers want to know the different effects of social media trends on students and how they can adopt them.
Background of the Study
This research explores how social media trends specifically from platforms like Instagram, TikTok, and YouTube shape students’ behavior and fashion choices. It investigates the influence of online trends on students’ clothing choices, actions, and social interaction, examining the roles of peer influence, and how these trends affect students’ self-perception and decision-making processes, both online and offline. The ultimate goal is to understand how social media shapes students’ lives and their daily choices.
This study investigated social media’s impact on fashion trends and consumer behavior. The findings showed that today’s fashion influencers are highly reputable and influential, unlike in the past when magazines were primary source of fashion information. People now rely heavily on these influencers’ opinions, consuming content online rather than through print media. This shift reflects a change in how people access and adopt fashion trends. (Henry Muturi, 2025)
In lieu therefore, social media influencers significantly impact consumer behavior. Their ability to create personal connections, showcase aspirational lifestyles, and start trends makes them powerful figures in the digital age. However, consumers must exercise caution when evaluating influencer recommendations. Understanding social media’s influence on consumer behavior is crucial for both consumers and businesses.
Statement of the Problem
The study aimed to explore the impact of social media trends on students’ behavior and fashion choices at Nasugbu East Senior High School, Brgy. Lumbangan Nasugbu Batangas, Academic Year 2023-2024.
Specifically, the study sought answer to the following questions:
1. In what ways do social media trends shape students’ fashion preferences and purchasing decisions?
2. What role do influencers and peer groups play in the adoption of fashion trends among students?
3. What are the perceived positive and negative effects of social media fashion trends on students’ social interaction and relationship?
Scope and Delimitations of the Study
The scope of our study focuses on the impact of trends on the fashion choices and behavior of senior high school students. It aims to investigate how trends in clothing, accessories, and overall style influence students’ decisions regarding their appearance. The study will also examine the social factors that contribute to these choices, such as peer pressure, media influence, and the desire for self-expression. Additionally, it will explore how these affect students’ interaction with peers and shape their sense of identity, both individually and within their social groups. Ultimately, the study seeks to gain a deeper understanding of the broader effects of fashion trends on the lifestyle, behavior, and self-perception of senior high school students.
This study is limited to senior high school students and will not include students from other educational levels. The research will focus on students from specific regions or school systems, rather than a broader, national or international context. It will examine only current fashion trends that are relevant at the time of the study, excluding outdated styles.
Significance of the Study
This study aimed to provide valuable information on exploring the impact of social media trends on students’ behavior and fashion choices.
Students. This study benefits students by increasing their awareness of social media trends that influence their behavior, decision-making, and fashion choices. It aims to help them critically evaluate online content, make informed decisions, and maintain a balanced approach to social media usage. By doing so, it strengthens their individuality, promotes personal growth, and encourages them to analyze and engage with social media content thoughtfully.
Teachers. The study will guide teachers in understanding the influence of social media on students’ attitudes and behavior. It can assist in designing classroom discussions or activities that influence, enabling teachers to promote literacy, critical thinking, and healthy online habits among their students.
Educational Institutions. This study can help school leaders create better rules about using social media at school. They can use the information to make sure we're safe online and protected from negative influences, like cyber bullying related to fashion or body image. It could also help them teach us about responsible online behavior.
Parents and Guardians. This research helps parents understand what we see online and how it affects our choices about clothes and accessories. It gives them a way to talk to us about being responsible with money, avoiding impulse buys, and understanding the marketing tricks used by companies. It can help us have healthy conversations about our online lives and spending habits.
Faculty and Staff. This research gives the faculty and staff a great idea for classes about media literacy and fashion. They can use it to help us understand how ads and influencers affect our choices, and how to be smarter consumers. We can learn to critically analyze what we see online and make our own style choices, instead of just copying what others do.
Definition of Terms
These are the conceptual and operational definitions of the following words and phrases used in this study for clearer understanding of the research:
Peer- A person of the same age, status, or ability as another person in a group. (Webster 2025) In the study, refers to the people that senior high school students associate with on a regular basis, such as classmates, friends, and those within their social circles based on their own fashions.
Superficial- Implies a concern only with surface aspects or obvious features and analysis of the problem. (Webster 2025) In the study, superficial is not just an expression but also an understanding of effectiveness within the limits of dress code.
Crucial- Suggest a dividing of the ways and often a test or trial involving the determination of a future course or direction. (Webster 2025) In the study, explain that understanding the influence of social media on consumer behavior is crucial for both consumers and businesses.
Literacy- Defined as the ability to read, write, speak, and listen in a way that lets us communicate effectively and make sense of the world. (Webster 2025) In this study, refers to a broader understanding of how to effectively use and engage with information, particularly in the context of social media.
Self- perception- The view that a person has of themselves, the way they perceive their feelings and characteristics. Can be directly tied to self-esteem, or the way that they feel about themselves internally. (Webster 2025) But in this research, it refers to how individuals see and understand themselves while wearing outfit style. It's about their feelings, and attitudes about their characteristics.
Reputable- Enjoying good repute, held in esteem, employed widely or sanctioned by good writers. (Webster 2025) In the study, it is used to describe today's fashion influencers. It means that these influences are considered trustworthy, reliable, and have a good reputation within their field.
Norms- The average of performance of a significantly large group, class, or grade. (Webster 2025) But in this study, these are unwritten rules or expectations about how people should behave in a particular social group or situation.
Adolescent- A young person who is developing into an adult one who is in the state of adolescence. (Webster 2025) In this study, the influence of social media on adolescents not only shapes their social media interaction but also their fashion choices as well as behavior.
Multifaceted- Having many facets (see facet sense 1) or aspects. (Webster 2025) In this research, impact of rapidly evolving social media the word “multifaceted” means that the impact of social media trends is complex and has many different aspects.
Fashion- Is the most general term and applies to a ny way of dressing, behaving, writing, or performing that is favored at any one time or place. (Webster 2025) In this study, fashion is the most general term and applies to any way of dressing, behavior, or performing that is favored at any one time place, “ the word fashion” is used in its broadest sense. It refers to a prevailing trend, a temporary phenomenon, a form of social expression.
Chapter 2
REVIEW OF RELATED LITERATURE
This chapter presents an intensive review of related literatures found to be relevant to the present study. This chapter likewise includes conceptual and theoretical frameworks, and research simulacrum.
RELATED LITERATURES
According to Nielsen and Johnson (2020) social media profoundly impacts purchasing behavior, acting as a catalyst for consumer decision-making. The visual nature of platforms like Instagram facilitates product discovery, allowing users to explore a vast array of fashion items curated by brands, influencers, and fellow users. Shoppable features further streamline the purchasing process; enabling consumers to buy directly from past or advertisement; user-generated content and peer recommendation enhance trust and authenticity, influencing purchasing decisions.
Moreover, K Madhura et.al (2022) said that people enjoy digital shopping because it allows them to make purchasing decisions anytime and wherever they choose. Businesses can use social media to showcase their products on websites like Facebook, Instagram, and others. The goal of this study is to discover the social media variables that impact costumer purchasing decisions as well as to examine consumer perceptions of the items and determine now social media impacting factors directly affect costumer purchase decisions of fashion products.
Similarly, Jinyan Ge (2024) explorer the influencer marketing and sustainable fashion purchase intentions among students addressing critical challenges in the fashion industry, such as environmental impacts and overconsumption. The study introduces sustainable fashion as a potential solution and emphasizes the role of influencers in shaping students’ attitudes and behaviors.
Anshu Agarwal (2023) provided an overview of the influence of social media influencers in the fashion and clothing industry. With the increasing presence of social media in people’s lives, individuals are easily influenced by what they see online, leading to the adoption of trends promoted by influencers. Influencers, who have established their personal brand and gained a sustained following, play a key role in shaping consumer preferences.
Additionally, Maria Llyas (2023) said that every individual desires to present themselves as attractive and well-groomed, which often lead them to adopt the latest fashion trends. These trends are frequently influenced by fashion shows, peer groups, and social media, which serve as significant sources of inspiration.
Derya Ozturk and Gungor Karakas (2016) indicated that people’s clothing preferences are changing with the rapid development of technology. Sources of firms require knowledge of the target audience. It is necessary to determine the factors that influence brand attitude and behavior among students for the apparel sector.
Moreover, Amira Luthfiyya Wibowo (2024) mentioned that there is a significant shift towards online shopping in the digital area, particularly within the fashion industry. Students, faces challenges with online sales being considerably lower than offline sales, even though many of its customers and target market prefer purchasing fashion product online. The study reveals that design, quality and sizing are the primary factors influencing students’ preferences for fashion products.
Dentina et.al (2018) said that students select fashion goods based on their personal style and ideals. As a result, fashion businesses must learn how to provide items and experiences that costumers will view as distinctive. The brands are putting in every effort to develop their brands, attracting students’ attention to the product and building positive associations, not only to influence recall but also to induce trial and ultimately to influence purchase decisions.
Oladele Patrick Olajide et.al (2018) investigated the effect of social influence on consumer preferences for fashion clothing among students’. A simple random sampling technique was used to select students’. Structured questionnaire was adopted data collection while analysis of data was done through descriptive statistics and inferential statistics.
Lastly, NI’MATUL MAULA and Agus Hery Supadmi Irianti (2024) said that the fast fashion industry reach the threat of increasingly complicated environmental damage, and thrift fashion is one of the sustainable fashion statements that student’s favor because its affordable prize. The primary source of the study is to describe the factors of purchasing decisions of thrift fashion products for undergraduate students’ of fashion education and find out the dominant factors.
Theoretical Framework
Based on the study, to explore the impact of social media trends students’ behavior and fashion choices we can utilize several theoretical frameworks that relate to media influence, social behavior, and fashion psychology. Social Learning theory emphasizes the idea that individuals learn behavior through observing others, especially models in their social environment. In the context of social media, students are exposing to variety of influencers, peers and celebrities whose action and fashion choices they might imitate, (Albert Bandura 1977).
The theoretical perspective is applicable in the present study as it comprised of various aspects encompassing components in fashion choice the interconnectedness of this concept linked the fashion choices of students at Senior High School at Barangay Lumbangan, Nasugbu, Batangas relative to social media trends. Moreover, acknowledging the important of this theory would strengthen the crafting of students’ behavior as it will provide substantial parameters for inputs in its realization.
Conceptual Framework
Based on the explained conceptual theory used in this study, the researcher recognize the importance of conducting critical analysis of the variables influencing fashion trends on students’ behavior. This analysis allows for a deeper understanding of the relationships among these factors, enabling the development of projects and programs that enhance both instructional approaches and students’ fashion choices.
Research Simulacrum
Research simulacrum refers to what variables or conceptual tags are investigated in the study and can be presented in graphical or narrative form. Figures (1) illustrate the research simulacrum of the study. It shows the relationship of fashion choices on student’s behavior and social media trends. Hence, impact of the variables and determined. The findings of study adhere to conduct seminars and discussions leading to improved students fashion choices in Nasugbu East Senior High School.
Chapter 3
RESEARCH METHODS AND PROCEDURES
This chapter presents the methods of research used. It also includes the research design, locale and participants of the study, research instrument, construction and validation of instrument, ethical considerations, data gathering procedures and analysis of data.
Research Design
This study used Qualitative Approach using phenomenological research design. This type of approach aims to understand the lived experiences of people. Also, it gives an idea on how individuals or a group of people react or experience a certain phenomenon. A phenomenon is a rare occurrence or an experience of an individual that is not common. In this study, the researchers explored the impacts of social media trends on students’ behavior and fashion choices.
Locale of the Study
The study was conducted in Nasugbu East Senior High School located at Brgy. Lumbangan, Nasugbu, Batangas. The aforementioned school was selected as the research site due to its diverse school settings and the varying number of students, allowing for a more comprehensive understanding of the problem.
Respondents of the Study
Using Cluster Sampling, the researchers selected five (5) senior high students (three females and two males), aged between 16-18, who were convenient to involve in the study. This saved researchers’ time and effort in looking for participants who joined in the interview.
Research Instrument
Data were collected using a semi- structured interview tool consisting of three (3) items covering students’ behavior and fashion choices.
Construction and Validation of the Instrument
The research instrument was constructed with the expert guidance of the research adviser. Several item questions were formulated and forwarded to the adviser for review and suggestions.
Ethical Considerations
Part of the ethical consideration of this study was to secure the consent of the participants to voluntarily participate. Before they participate in the study each participant was given a copy of the consent. The researchers made sure that the consent was carefully explained to them. It was further emphasized to the participants that participation in the study was voluntary and that they have option not to participate in the study. Ethical principles were considered to preserve the integrity and dignity of the participants.
Data Gathering Procedure
The school principal of Nasugbu East Senior High School granted permission for the researchers to conduct this study prior to the distribution of the research instrument. The request letter was forwarded to the office of the School Principal. Following the approval, the researchers informed the participants, giving them plenty of time to complete them.
In addition, the research sought the assistance of participants to be able to honestly answer the prepared questions.
Data Analysis
Qualitative data were analyzed using Manual thematic analysis to describe concepts.
Chapter 4
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter presents the data gathered analysis and interpretation to answer the problem which this study aims to achieve.
THE WAYS DO SOCIAL MEDIA TRENDS SHAPE STUDENTS FASHION PREFENCES AND PURCHASING DECISIONS
Table 1: Ways do social media trends shape students
| P1 | Para sa akin ang mga estudyante sa mga uso dahil sa mga online influencer tsaka sa nga nag-online seller, nakikita nila doon yung mga bagong trends kaya yun naiingganyo sila bumili. (For me, students will be affected on trends because of online sellers, they see the new trends there therefore they are invited to buy.) | PERSUASION |
| P2 | Doon po sa tanong niyo po masasagot ko lang po sa pagbebenta po ng mga produkto or sa fashion is yung paglilive nila at pagiging vloggers nila kase tuwing nakakakita tayo ng vogs or lives nagkakaroon tayo ng interest bumili or Magaya yung fashion nila. (For your questions, I can only answer when selling products or fashion is when they live and become vloggers because whenever we see vlogs and lives, we are interested in buying or copying their fashion.) | PERSUASION |
| P3 | Para sa akin malaking epekto yung social media sa pagpili ng mga estudyante sa kanilang fashion choices, halimbawa si Kiel the great, nagpauso siya ng palda trend medyo napalawak yung fashion choices ng mga lalaki dito sa pilipinas. (For me, social media has a big effect on the choices of students on some fashion choice for example, Kiel the great was wearing the skirt trend, and the fashion choices of men here in the Philippines have expanded a bit.) | PERSUASION |
| P4 | Naiingganyo ang mga mag-aaral bumili ng nga gamit sa online dahil sa pinapakita ng online seller nap ag gamit at pagbili ng magagandang produkto. (Students are enticed to buy things online because of the online seller’s presentation, which is to use and buy good products.) | PERSUASION |
| P5 | Sa aking pananaw, hinuhubog nila ang Kabataan sa fashion nila dahil sa hindi lang sa kagandahan din ng ayos ng ating katawan sa fashion natin katulad na lang sa tiktok o sa reels nakikita natin kung gaano kaganda ang kahalagahan ng isang fashion. (In my view, they shape the youth with their fashion because not only the beauty in the eyes of the people but also the beauty of our body shape in our fashion, just like in TikTok or in the reels we see how beautiful the importance of a fashion.) | PERSUASION |
Interpretation for table 1:
All responses of the participants are all about persuasion. Table 1 shows ways to social media trends shape students fashion preferences and purchasing decisions. Five (5) directly expressed that persuasion shape students fashion preferences and purchasing decisions.
Additionally, Maria Llyas (2023) said that every individual desires to present themselves as attractive and well groomed, which often lead them to adopt the latest fashion trends. These trends are frequently influenced by fashion shows, peer groups and social media which serve as significant sources of inspirations.
Overall, the study findings reinforce existing literature, demonstrating that students persuade the influence of social media trends on students fashion preference and purchasing decisions.
THE ROLE DOES INFLUENCE AND PEER GROUPS PLAYS IN THE ADOPTION OF FASHION TREND AMONG STUDENTS
Table 2: Role does influence and peer groups plays
| P1 | Dahil sa mga influencer’s tapos yung mga nakikita natin sa kanila na mga sinusuot nila tulad nga ng sinasabi ko kanina naaapektuhan yung mga estudyante yung mag-aaral sa mga nakikita nila dahil doon mas napapatibay yung nga uso tapos nagiging kalat sa ibang lugar. (Because of the influencer after those who we see on them which they wear as it is said to the students are educated by the ones they see because that the fashion is stronger and then it looks like he becomes scattered in another place.) | TO INFLUENCE |
| P2 | Ang mga ginagampanang papel ng mga influncers ay yung pagbibigay ng support and yung confidence sa pagsusuot nila ng mga damit sa fashion nila tapos natutulungan nila yun kasi nakakagawa sila ng video na napapanood ay nagkakaroon nang confidence. (The role that influencers play is to give support and confidence, and when they wear clothes in their fashion then they help because they make a video than others watch it, so the viewer has confidence.) | TO BOOST CONFIDENCE |
| P3 | Sa aking palagay malaki ang ginagampanan ng mga social media influencer tulad na lang ni Kiel the great sa unang aking sinagot, si Kiel the great nga ang nag pauso ng palda trend at nagpauso din nug street wear na tinatawag at may mga grupo din ng mga nagsusuot at marami din nagpopost sa social media at nagsasanhi din ng dagdag confidence sa mga nagsusot para hindi sila mahiya. (In my thought, social media influencer likes Kiel the great as I answered first. Kiel the great wearer the skirt trend and also wearer the street wear that is called and there are also groups of those who wear and also post on social media and also give more confidence to those wearing BG street wear so they are not ashamed.) | TO INFLUENCE |
| P4 | Ang mga infuential media tulad ng Instagram at Tiktok ay nagiging mga taga angat ng mga bagong uso sa fashion sa pamamagitan ng kanilang mga post at video, nag aalok sila ng inspiration at idea sa mga mag-aaral kung ano ang mga kasalukuyang uso. (Influential media such as Instagram and TikTok become promoters of new fashion trends through their past and videos; they offer inspiration and ideas to students on what the current trends.) | TO INFLUENCE |
| P5 | Sa akin ang papel ng influencers ay mas hinuhubog pa ang mga Kabataan sa fashon kase itong fashion na ito ay mahalaga sa Kabataan hindi lang sakin pati na sa ibang tao. (For me, the role of influencers is to shape the youth more in fashion, because this fashion is really important to the youth, not only to us but to other people.) | TO INFLUENCE |
Interpretation for table 2:
All responses of the participants are about to influence and to boost confidence. Table 1 shows the role does influence and peer groups play in the adoption of fashion trends among students. Four (4) directly expressed to influence is what students role does influence and peer groups play adoption of fashion trends among students while one (1) to boost confidence is also experienced.
Anshu Agarwal (2023) provided an overview of the influence of social media influencers in the fashion and clothing industry. With the increasing presence of social media in people’s lives, individuals are easily influenced by what they see online, leading to the adoption of trends promoted by influencers. Influencers, who have established their personal brand and gained a sustained following, play a key role in shaping consumer preference,.
Additionally, Maria Llyas (2023) said that every individual desires to present themselves as attractive and well groomed, which often lead them to adopt the latest fashion trends. These trends are frequently influenced by fashion shows, peer groups and social media which serve as significant sources of inspirations.
Overall, the study’s findings reinforce existing literature, demonstrating that students continue experienced the influence of social media trends by their fashion to boost their confidence.
THE PERCEIVED POSITIVE AND NEGATIVE EFFECTS OF SOCIAL MEDIA FASHION TRENDS ON STUDENTS, SOCIAL INTERACTION AND RELATIONSHIP
Table 3: Perceived positive and negative effects of social media
| P1 | Para sa akin ang positibong epekto ng fashion sa mga estudyante ay natututo ang mga mag-aaral kung paano nila i-express ang kanilang mga sarili sa pamamagitan ng fashion na nakatutulong sa kanilang pag-unlad at pag-buo ng sariling istilo pero para sa akin din may negatibong epekto dn ito lalo na kung ang mga bagong uso ay minsan ang ibang estudyante ay nababastos o di kaya naman ay nababastos dahil sumasabay sa uso dahil parang naging maunlad sila kapag sumasabay sa uso. (For me, the positive effects of fashion on students, the students learn how to express themselves through fashion that helps them develop and develop their own style but for me also has a negative effect, especially if the new fashion are sometimes other students are rude or not, they rude because they go with the fashion because they seem to be progressive when they go with the fashion.) | SELF EXPRESSION AND JUDGEMENT |
| P2 | Ang positibo ay nakakaboost sila ng confidence sa kung anong fashion sa iba’t ibang tao, sa negatibo naman ay hindi lahat ng nakikita natin sa social media ang mga vloggers ay bagay na agad sa iba, kaya yung ibang gumagaya sa kanilang fashion ay hindi minsan bagay. (They can boost confidence in what fashion is in different people, the negative is that not everything we see o social media and vloggers is immediately suitable for others, that’s why others imitate their fashion is sometimes not suitable.) | BOOST CONFIDENCE AND IMITATION |
| P3 | Para sakin, ang Magandang epekto ng social media sa fashion choice ng mga Kabataan ngayon ay nakakatulong ito sa fashion industry, sa pagbibigay ng ideas sa mga estudyante. (For me, the positive effect of social media of the young people is now helping the fashion industry. It continues to expand the fashion industry by giving ideas to the students.) | SUPPORT FASHION |
| P4 | Ang pagtuloy ng paghahambing sa sarili ng mga idealess ng mga imahe na ipinapakita ng mga influencers na maaaring magdulot ng malungkot ng bagay at body image issue ng mga mag-aaral ay maaring makaramdam ng hindi pangka-angkop kung hindi sila tumutugma sa mga pamatayan ng kagandahan ng itinataguyid ng social media. (The continuation of self-comparison with idealless images shown by influencers can cause low sad in thing and body image issue of the student can feel inadequate if they do not match the standard of beauty promoted by social media.) | SUPPORT FASHION |
| P5 | Sa akin naming palagay sa negatibo naman ay may mga taong hindi nasisiyahan dito dahil sa tingin nila ay hindi kaaya-ayang tingnan yun pero may mga tao pa ding nakikita na mas mahalaga ang fashion sa bawat isa. (In my opinion, on the negative side, there are people who are not happy with it because they think its not nice to look at, but there are people who still see that fashion is more important to everyone.) | SELF EXPRESSION AND JUDGEMENT |
Interpretation for table 3:
All responses of the participants are about self-expressions and judgments, support fashion, boost confidence and imitation. Table 1 shows perceived positive and negative effects of social media fashion trends on students, social interaction and relationships. Two (2) support fashions directly expressed the positive effects of social media fashion trends on students. Two (2) self-expression and judgments directly express the negative effects of social media fashion trends on students and one (1) boost confidence and imitation is also experienced on positive effects of social media trends on students.
Moreover, Amira Luthfiyya Wibowo (2024) mentioned that there is a significant shift towards online shopping in the digital area, particularly within the fashion industry. Students face challenges with online sales being considerably lower than offline sales, even though many of its customers and target market prefer purchasing fashion products online. The study reveals that design, quality and sizing are the primary factors influencing students' preferences for fashion products.
Additionally, Maria Llyas (2023) said that every individual desires to present themselves as attractive and well groomed, which often leads them to adopt the latest fashion trends. These trends are frequently influenced by fashion shows, peer groups and social media which serve as significant sources of inspiration.
Anshu Agarwal (2023) provided an overview of the influence of social media influencers in the fashion and clothing industry. With the increasing presence of social media in people’s lives, individuals are easily influenced by what they see online, leading to the adoption of trends promoted by influencers. Influencers, who have established their personal brand and gained a sustained following, play a key role in shaping consumer preference.
Chapter 5
SUMMARY, CONCLUSION AND RECOMMENDATION
This chapter presents the summary of findings, conclusions, and recommendations of the study.
Summary of Findings
1. All responses of the participants are all about persuasion.Table 1 shows ways social media trends shape students fashion preference and purchasing decisions.Five (5) directly expresses that persuasion shapes students fashion preferences and purchasing decisions.
2. All responses of the participants are about to influence and to boost confidence.Table 1 shows the role does influence and peer groups play in the adaption of fashion trends among students.Four (4) directly expressed to influence is is what students role does influence and peer groups play adaption of fashion trends among students while one (1) to boost confidence is also experienced.
3. All responses of the participants are about self expressions and judgements,support fashion, boost confidence and imitation.Table (1) shows perceived positive and negative effect of social media fashion trends on students,social interaction relationship.Two (2) support fashions directly expressed the positive effects of social media fashion trends on students. Two (2) self expression and judgements directly expressed the negative effects of social media fashion trends on students and one (1) boost confidence and imitation is also experienced on positive effects of social media trends on students.
Conclusions
1. Overall ,the study findings reinforce existing literature,demonstrating that students persuade the influence of social media trends on students' fashion preference and purchasing decisions.
2. Overall,the study's findings reinforce existing literature, demonstrating that students continue to experience the influence of social media trends by their fashion to boost their confidence.
3. Overall,the study's findings reinforce existing literature demonstrating that students perceive positive and negative effects of social media trends, social interaction and relationships.
Recommendations
1. Schools also help to enhance the fashion preference of the students to make or boost confidence.
2. Then, students also need to be managed to avoid judgment towards the student to prevent discrimination when it comes to fashion trends.
3. It is also necessary for students to learn how to properly use social media, especially when it comes to fashion trends.
REFERENCES
Examining the Impact of Social Media Advertisements in Promoting Fashion Sense among University Students Fareed Ali, Saba Sultana, Aaima Batool (2023) UCP Journal of Mass Communication 1 (2), 1-21, 2023 https://scholar.google.com/scholar? q=related:vsVkzkNxnU0J:scholar.google.com/&scioq=exploring+the+impact+of+social+media+trends+on+student+behavior+and+fashion+choices+&hl=en&as_sdt =0,5#d=gs_qabs&t=1737643982216&u=%23p%3D-2-eTIkyECsJojs.ucp.edu.pk
Fashion Influencer lifestyle and has an impact on all stages of life. Fashion also reflects an individual personality, allowing them to express themselves through the style of their clothing. Fashion and Trends will develop swifly each year changing and not remaining stagnant Henry Muturi (2015) https://scholar.google.com/scholar? q=related:vsVkzkNxnU0J:scholar.google.com/&scioq=exploring+the+impact+of+social+me dia+trends+on+student+behavior+and+fashion+choices+&hl=en&as_sdt=0,5#d=gs_qabs& t=1737643982216&u=%23p%3D-2-eTIkyECsJojs.ucp.edu.pk
Impact of Social Media on Fashion Trends and Consumer Behavior in Kenya Rahim (2024) International Journal of Fashion and Design 3 (1), 24-36, 2024https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=exploring+the+impact+of+social+media+trends+on+students+behavior+and+fashion+choices+&btnG=#d=gs_qabs&t=1737972764088&u=%23p%3DtkEgDo7a8gQJ https://www.merriam-webster.com/dictionary/peer https://www.merriam-webster.com/dictionary/superficial https://www.merriam-webster.com/dictionary/norm https://www.merriam-webster.com/dictionary/fashion https://www.merriam-webster.com/dictionary/adolescent https://www.merriam-webster.com/dictionary/reputable https://www.merriam-webster.com/dictionary/crucial https://literacytrust.org.uk/information/what-is-literacy/ https://study.com/academy/lesson/self-perception-theory-definition-and-examples.html